- Artwork and specimen
- Record artwork revision, file reference, physical sample identity, print provider information where confirmed and napkin specification. Identify whether the sample represents the intended substrate, embossing, fold and print route. A paper mockup can explain layout while leaving the actual napkin print result pending.
- Critical design elements
- List the logo, words and other elements the buyer needs to recognize. Separate essential identification from decorative detail. Record the exact text and its intended orientation so a reviewer can report which element is unreadable instead of assigning an unexplained good or bad score.
- Presentation states
- Define folded table placement, cutlery arrangement, dispenser presentation if applicable and the unfolded view that matters to the service use. Record which panel faces the user. A logo centered on the unfolded artwork can become hidden or divided by the actual fold.
- Viewing conditions
- Record the agreed lighting situation, viewing position, distance and reviewers for the buyer task. Use comparable conditions when evaluating alternatives and preserve exceptions. This framework supplies no universal viewing distance, minimum font size or contrast threshold; the buyer must define the relevant use and acceptance question.
- Observation and decision
- Record what each reviewer could read or recognize, the affected location and any fold or surface interference. Keep photographs as supporting references rather than the sole physical judgment. Name approved, conditional or rejected elements and the revised sample or artwork needed to close a condition.